25 Best Shopping Tours In Seoul

Shopping in Seoul is straightforward once you know where to go. The city’s best organized tours cut through the confusion and take you right to the good stuff. I love the 8-hour Best of Seoul Shopping Tour because it hits all the major spots – Gangnam’s sleek boutiques and Myeongdong’s bustling streets – with an expert guide who knows the ins and outs.

The Flexible Market Tours are perfect for finding authentic souvenirs, while food lovers shouldn’t miss the Gwangjang Market tour (featured on Netflix) or the fascinating Noryangjin Fish Market experience. For something different, the Parasite Movie Place Tour combines shopping with pop culture landmarks.

Let’s explore the top shopping tours that’ll make your Seoul experience unforgettable.

Good To Know

• Seoul offers comprehensive shopping tours covering high-end shops, traditional markets, and cosmetics, including the Best of Seoul Shopping Tour.
• Flexible and personalized market tours in Seoul provide customizable experiences to explore unique souvenirs and local markets, catering to different traveler needs.
• Seoul’s culinary tours, such as the Gwangjang Market Netflix Food Walking Tour and Taste of Seoul Noryangjin Fish Market Food Tour, offer immersive food experiences.
• Cultural and historical tours in Seoul, like the Korean Shamanism Walking Tour and Parasite Movie Place Tour, provide insights into the city’s traditions and local life.
• Iconic landmark and evening tours in Seoul, including the Central Seoul Evening Tour, showcase the city’s significant historical sites and vibrant nightlife.

Best of Seoul Shopping Tour

Frequently, the Best of Seoul Shopping Tour takes visitors on an 8-hour excursion through the city’s premier shopping destinations.

Travelers will explore the high-end shops of the Gangnam district and the fashionable Garosugil promenade. The tour also includes a visit to Namdaemun Market, Korea’s largest traditional market, where bargain-hunters can browse an array of goods.

In addition, the tour visits Myeongdong, known for its quality cosmetics. Participants can enjoy a traditional Korean lunch and visit a ginseng center and duty-free shop.

With a professional guide, transportation, and a maximum of 15 travelers, this tour provides a personalized shopping experience.

Priced from €192.72 per person, the tour offers free cancellation and rescheduling, as well as high customer satisfaction based on 6 reviews averaging 5 stars.

Read our full review: Best of Seoul Shopping Tour Review
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Chennai Shopping Mall Private Tour – Seoul

Designed for the discerning shopper, the Chennai Shopping Mall Private Tour in Seoul offers a personalized exploration of one of the city’s premier retail destinations.

Featuring a self-guided audio tour with a 3.5-star rating, the tour provides private access links to guides for 16 key attractions. Guests can navigate an interactive map, plan their routes, and enjoy flexible start and end times.

With 24/7 customer support, recent enhancements include real-time venue information and offline functionality.

Collaborations with local experts ensure the audio content is comprehensive and accurate, covering art, history, and culture.

Whether seeking a tailored shopping experience or a deeper understanding of Seoul’s retail landscape, this tour caters to the needs of discerning visitors.

Read our full review: Chennai Shopping Mall Private Tour – Seoul Review
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Gwangjang Market Netflix Food Walking Tour With Insadong

What better way to take in Seoul’s vibrant food scene than the Gwangjang Market Netflix Food Walking Tour?

Recommended by 90% of travelers, this 3-hour experience takes participants on a culinary adventure through the historic Gwangjang Market.

Led by a knowledgeable guide, the tour includes tastings of 3-5 types of street food, from honey desserts to Korean rice wine.

Travelers will also have the opportunity to explore the market’s lively stalls and shops.

With a maximum of 10 participants, this tour provides an intimate and personalized experience.

Priced at $54 per person, it’s a delicious way to discover the flavors that have made Gwangjang Market famous on Netflix.

Read our full review: Gwangjang Market Netflix Food Walking Tour With Insadong Review
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Private Full Day Tour Anseong Farm Land With Gwangmyeong Cave

This private full-day tour takes visitors on an immersive exploration of Anseong Farm Land and the captivating Gwangmyeong Cave.

With air-conditioned private transportation and an English-speaking guide, the tour provides a customized experience.

Highlights include the scenic farm land and the impressive Gwangmyeong Cave, with entrance fees and lunch included.

The tour is accessible, accommodating infants, strollers, and wheelchair users.

Travelers can personalize the itinerary to their preferences.

While dinner isn’t included, all other fees and taxes are covered.

With a perfect 5-star rating based on reviews, this tour offers an enriching day trip from Seoul.

Read our full review: Private Full Day Tour Anseong Farm Land With Gwangmyeong Cave Review
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Half-Day Walking Tour of Gyeongbokgung Palace and Tongin Local Market

Why not explore the highlights of Seoul’s rich history and local culture on this half-day walking tour of Gyeongbokgung Palace and Tongin Local Market?

You’ll start with the Royal Changing of the Guards Ceremony at Gwanghwamun Gate, followed by a visit to the largest of the Five Grand Palaces, Gyeongbokgung.

Then, explore the vibrant Tongin Market, established during the Japanese colonial era, and sample delicious street food using traditional brass coins.

This small-group tour includes a boxed lunch and lasts approximately 4 hours, with hotel pickup and drop-off for your convenience.

Priced from $69 per person, it’s an engaging way to experience Seoul’s past and present.

Read our full review: Half-Day Walking Tour of Gyeongbokgung Palace and Tongin Local Market Review
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Sunset View & Hiking Through Seoul Fortress With Seafood Market

Embark on an exhilarating hiking adventure through the historic Seoul Fortress, culminating in a breathtaking sunset view over the city.

This small-group tour, limited to 10 participants, offers personalized attention from a knowledgeable guide. Follow a former DMZ spy invasion route, taking in panoramic vistas of Seoul from the mountain summit.

Enjoy complimentary bottled water, coffee/tea, and snacks, as well as a tasting of fried shrimp at the nearby Noryangjin Fisheries Wholesale Market.

This private tour isn’t recommended for those with mobility issues or serious medical conditions, as a strong fitness level is required.

With convenient transportation and free cancellation, this sunset hike and seafood experience is a must for active travelers.

Read our full review: Sunset View & Hiking Through Seoul Fortress With Seafood Market Review
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Seoul K-Pop Hologram Concert Experience With Market Tour

Travelers enjoy Seoul’s vibrant K-pop culture through a captivating hologram concert experience combined with a guided tour of a bustling local market.

This 3.5-star rated tour provides an exciting glimpse into the world of K-pop, with a professional English-speaking guide leading the way. Highlights include hotel pickup, air-conditioned transportation, lunch and dinner, and drop-off at Myeongdong station.

While not wheelchair accessible, most travelers can participate. Reviews praise the knowledgeable and kind guide, though some note concerns about the tour’s duration and perceived value.

Read our full review: Seoul K-Pop Hologram Concert Experience With Market Tour Review
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Taste of Seoul Noryangjin Fish Market Food Tour

Visitors can dive into Seoul’s vibrant food scene with the “Seoul: The Biggest Seafood Noryangjin Market Gastroventure Tour.”

This 3-hour culinary exploration leads participants through the bustling Noryangjin Fisheries Wholesale Market, where they’ll learn about Korean seafood culture and savor a delectable dinner.

Priced at $100 per person, the tour accepts a maximum of 15 travelers and offers free cancellation up to 24 hours in advance.

Attendees should bring their own earphones for hygiene, although loaners are available.

While the tour isn’t wheelchair accessible, it’s near public transportation, making it accessible for most travelers.

With a 3.0 overall rating based on one review, this tour provides a unique glimpse into Seoul’s dynamic food scene.

Read our full review: Taste of Seoul Noryangjin Fish Market Food Tour Review
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Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour)

This comprehensive tour provides an immersive exploration of Seoul’s iconic landmarks and vibrant cultural hubs.

Visitors can discover the historic charm of Insadong, marvel at the grandeur of Gyeongbok Palace, wander through the traditional Hanok Village, and enjoy the lively atmosphere of Gwangjang Market.

The tour includes private transportation, parking fees, lunch, and gratuities, ensuring a hassle-free experience.

With a duration available from 5/24/2019 to 10/13/2025, it caters to a wide range of travelers, including those with accessibility needs.

Despite receiving 1-star reviews, the tour’s low price and flexible booking options make it a potentially viable option for budget-conscious visitors.

Read our full review: Insadong / Gyeongbok Palace / Hanok Village / Gwangjang Market (Korea Day Tour) Review
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Private Tour] Organic Strawberry Farm & Nami Island & Petite France

Embarking on a private tour, visitors can enjoy the serene landscapes of an organic strawberry farm, the enchanting Nami Island, and the charming Petite France.

With private transportation, all fees and taxes covered, and a knowledgeable local guide, the tour offers a personalized experience. Guests can enjoy free time at each location, savor a box of fresh strawberries, and indulge in an included lunch.

The tour is accessible to wheelchair users and stroller-friendly, making it suitable for families. Flexible booking options, including free cancellation, provide convenience.

Based on positive customer feedback, this private tour is an excellent choice for those seeking a well-rounded exploration of Korea’s nature, culture, and attractions.

Read our full review: [Private Tour] Organic Strawberry Farm & Nami Island & Petite France Review
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Night Market Food Tour

Although Seoul is renowned for its vibrant nightlife, the city’s bustling night markets offer a unique culinary experience that immerses visitors in the local food culture.

The Night Market Food Tour takes travelers on a delectable journey through the heart of Seoul, showcasing authentic Korean starters, mains, and desserts.

With a 5.0-star rating and 100% recommendation from previous guests, this tour promises an engaging and memorable experience.

Travelers can expect a maximum group size of 10, knowledgeable guides, and the opportunity to skip lines at popular vendors.

Whether you’re an adventurous eater or new to Korean cuisine, this tour offers a fantastic way to explore the flavors of Seoul.

Read our full review: Night Market Food Tour Review
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Korean Shamanism Walking Experience and Shopping in Seoul

Exploring the spiritual side of Seoul, the Korean Shamanism Walking Tour takes visitors on a captivating journey through the city’s ancient traditions.

The full-day experience includes a guided walk, lunch, and time for shopping in local markets. With a maximum of 20 travelers, the tour provides an intimate look into Korean shamanism, led by an English-speaking guide.

Participants will learn about the rituals and beliefs of this sacred practice while visiting significant sites.

While not wheelchair accessible, the tour is suitable for most travelers, excluding those with back problems or serious medical conditions.

With five years of positive reviews, this immersive cultural experience is a must-do for those seeking to deepen their understanding of Korean heritage.

Read our full review: Korean Shamanism Walking Experience and Shopping in Seoul Review
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Central Seoul Evening Tour Including Deoksu Palace, Seoul Plaza and Dongdaemun Market

On an evening in central Seoul, travelers are taken on a captivating tour that showcases the city’s historical and vibrant landmarks.

The 4-hour Central Seoul Evening Tour includes visits to Deoksu Palace, Seoul Plaza, and the lively Dongdaemun Market. Guests will learn about the significance of Deoksu Palace, one of the Five Grand Palaces of the Joseon Dynasty.

They’ll then admire the illuminated City Hall at Seoul Plaza before seeing the bustling atmosphere of Dongdaemun Market, where they can shop for clothes, souvenirs, and try local street food.

The tour includes hotel pickup and drop-off, transportation, and a professional guide, making it a convenient and engaging way to experience the best of Seoul after dark.

Read our full review: Central Seoul Evening Tour Including Deoksu Palace, Seoul Plaza and Dongdaemun Market Review
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Koreabylocal] Visit Parasite Movie Place & Local Market in Seoul

This tour takes travelers on an exciting journey to discover the real-life locations featured in the critically acclaimed film “Parasite.”

Participants will start their experience by visiting a local market, where they’ll enjoy the vibrant sights, sounds, and aromas of Korean daily life.

After exploring the market, the group will head to the Parasite movie filming location, where they can snap photos and learn about the production.

The tour includes a traditional Korean lunch featuring dishes like tteokbokki, fried veggies, and bingsu.

With a maximum of 10 travelers, this intimate experience offers a unique glimpse into Seoul’s local culture and cinema history.

Read our full review: [Koreabylocal] Visit Parasite Movie Place & Local Market in Seoul Review
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Free Lunch! Gyeongbok Palace Hanbok Rental, Seochon Village, Tongin Market

Travelers can embark on a captivating journey through Seoul’s rich cultural heritage with the “Free Lunch! Gyeongbok Palace Hanbok Rental, Seochon Village, Tongin Market” tour.

Priced at $73 per person, the tour takes participants to key landmarks, including the iconic Gyeongbok Palace and the charming Seochon Village.

The highlight is a traditional Korean lunchbox and the opportunity to don a hanbok, the national dress of Korea.

However, the tour has faced some challenges, with past cancellations due to insufficient participants and a lack of coordination on palace closures.

Nonetheless, it remains an enticing option for those seeking an immersive cultural experience in Seoul.

Read our full review: Free Lunch! Gyeongbok Palace Hanbok Rental, Seochon Village, Tongin Market Review
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Korean DMZ Tour Hero Suspension Bridge From Seoul – No Shopping

The “365-day DMZ Special Tour (including Monday & National Holiday)” offers travelers a captivating journey through the demilitarized zone separating North and South Korea.

This highly-rated tour, with a 100% recommendation, includes visits to iconic sites like the Imjingak Peace Nuri Park, the Bridge of Freedom, and the Gamaksan Heroes Suspension Bridge.

Travelers will be accompanied by professional, English-speaking guides and enjoy an included lunch.

While not recommended for those with physical limitations, the tour provides a unique opportunity to explore this historic and politically-charged region.

Guests should be aware that itinerary changes may occur due to military control, and certain sites could be closed or altered.

Read our full review: Korean DMZ Tour Hero Suspension Bridge From Seoul – No Shopping Review
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Gwangjang Market Food Tour and Unique Authentic Food Adventure

Gwangjang Market, a vibrant and historic hub in Seoul, offers visitors a unique authentic food adventure.

This 10-12 dish tour showcases the best of Korean cuisine, including alcoholic and non-alcoholic beverages. The tour starts at 5 PM at Jongno 5-ga Station, Exit 8, and returns to the same location.

While vegetarian options may be limited, the tour is accessible for most travelers, with a maximum of 10 people per group. Priced at $80 per person, the tour allows for free cancellation up to 24 hours in advance.

Guests are encouraged to inform the tour operators of any dietary restrictions or allergies during the booking process.

Read our full review: Gwangjang Market Food Tour and Unique Authentic Food Adventure Review
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Seoul Market Tour With a Local: 100% Personalized & Private

Exploring Seoul’s vibrant markets becomes an immersive, personalized experience with the Seoul Market Tour. This private evening tour caters to food lovers and first-time visitors, overcoming language barriers with a local guide.

The customizable itinerary focuses on unique souvenirs and local market experiences, including a walking tour, public transport or taxi, and food and drinks.

Flexible meeting points, wheelchair accessibility, and free cancellation up to 24 hours make this tour convenient. Priced at $155.73 per person, the tour provides a private and personalized 4-hour exploration of Seoul’s markets, tailored to individual interests and preferences.

Read our full review: Seoul Market Tour With a Local: 100% Personalized & Private Review
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Local Seoul Tour at Traditional Market With Han River Picnic

This local Seoul tour takes visitors on a captivating exploration of a traditional market, followed by a picnic along the tranquil Han River.

Priced at $64.48 per person, the private tour is operated by Makeyourday and offers a unique opportunity to experience authentic Korean cuisine, chosen by local hosts.

The tour starts at Mangwon Station, Exit 2, and includes dinner, picnic supplies, and bottled water.

While no beverages are provided, guests can bring their own.

The tour isn’t wheelchair accessible but is suitable for most travelers, though those with specific allergies or dietary requirements should exercise caution.

Cancellations are free up to 24 hours before the experience.

Read our full review: Local Seoul Tour at Traditional Market With Han River Picnic Review
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Seoul OraeGage Gyeongdong Market Healing Tour

The Seoul: Gyeongdong Market Healing Walking Tour offers visitors a unique opportunity to enjoy the captivating world of traditional Korean medicine and culture.

This 1.5-hour guided tour takes participants through the vibrant Gyeongdong Market, where they’ll discover the rich history and medicinal properties of various herbs and teas.

Highlights include a foot bath experience, coffee and rice cake skewers, and interactions with knowledgeable local experts.

With a maximum of 10 travelers, the tour provides an intimate and personalized experience away from the typical tourist paths.

Priced at $60 per person, this healing walking tour is a must-do for those seeking a deeper understanding of Korean heritage and wellness practices.

Read our full review: Seoul OraeGage Gyeongdong Market Healing Tour Review
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Seoul: Oriental Medicine, Massage Tour, and Largest Market

Seoul’s captivating Oriental Medicine, Massage Tour, and Largest Market experience immerses visitors in the city’s rich wellness traditions.

The tour offers an in-depth look at Eastern health practices, including an Oriental Medicine Museum visit and personalized massages. Travelers can also enjoy a Temple Food Cooking Experience, as well as snacks, herbal teas, and market fare.

While the tour’s starting point poses some transportation challenges, the overall experience provides unique insights and a chance to rejuvenate.

Feedback indicates the tour’s highlights, though some guests have noted room for improvement in certain areas. The host’s responsiveness and commitment to enhancements suggest an ongoing effort to deliver a top-notch wellness adventure in Seoul.

Read our full review: Seoul: Oriental Medicine, Massage Tour, and Largest Market Review
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Seoul Tasting Tour: Seoullo7017, Namdaemun Market & Myeongdong

Embarking on the Seoul Tasting Tour takes visitors on a culinary journey through the city’s most iconic landmarks – Seoullo7017, Namdaemun Market, and Myeongdong.

Over the course of 3 hours, travelers will savor a delightful spread of local favorites like kalguksu, naengmyeon, and bibimbap.

They’ll also indulge in classic Korean street food such as tteokboki and eomuk, as well as the renowned tongdak (old-style fried chicken) paired with a glass of local beer.

The tour finishes on a sweet note with a visit to a gelato shop in Myeongdong.

With a maximum of 12 participants, this experience offers an intimate and immersive taste of Seoul’s vibrant culinary scene.

Read our full review: Seoul Tasting Tour: Seoullo7017, Namdaemun Market & Myeongdong Review
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Theater Welcome Daehakro – Musical Unconvenient Convenience Store

While located in the heart of Seoul’s thriving theater district, the “Unconvenient Convenience Store” musical at Theater Welcome Daehakro offers a unique and entertaining experience.

The show takes place at the 후암씨어터 in Jongno District, easily accessible via public transportation. Tickets include entrance, with confirmation received within 48 hours of booking.

However, the theater isn’t wheelchair accessible, and the performance may not be suitable for travelers with back problems or serious medical conditions.

Read our full review: Theater Welcome Daehakro – Musical Unconvenient Convenience Store Review
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Korean DMZ Tour With Expert Tour Guide From Seoul – No Shopping

Travelers seeking a unique cultural experience beyond Seoul’s bustling shopping districts can embark on the Korean DMZ Tour with an expert guide.

Exploring the Demilitarized Zone, this half-day excursion showcases key historical sites like the Imjingak Pyeonghoa-Nuri Park and the Third Tunnel. Guests can admire the Dora Observatory‘s views of North Korea and visit the British Military Seolmari Battle Memorial Park.

While the tour requires moderate fitness, it’s not recommended for those with mobility issues or claustrophobia. Across 1,622 reviews, 95% of travelers have praised the tour’s informative guides and memorable experiences.

With convenient round-trip transportation from central Seoul, this DMZ tour provides a compelling window into Korea’s complex history and division.

Read our full review: Korean DMZ Tour With Expert Tour Guide From Seoul – No Shopping Review
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Korea DMZ the 3rd Tunnel Guided Tour From Seoul – No Shopping

Exploring the Korean DMZ, this guided tour from Seoul takes visitors through key historical sites along the Demilitarized Zone.

The tour includes the Dora Observatory and Imjingak Park, offering informative insights into the region’s complex history.

With over 1,243 reviews and a 99% traveler recommendation, the tour is praised for its knowledgeable guides and educational experiences.

The all-inclusive transportation and admission make it a convenient option.

While not wheelchair accessible, the tour is stroller-friendly and has a maximum group size of 45 travelers.

Guests should note that the tour schedule may change due to military conditions in the DMZ.

Read our full review: Korea DMZ the 3rd Tunnel Guided Tour From Seoul – No Shopping Review
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Frequently Asked Questions

Do the Tours Include Transportation to and From the Starting Point?

Most shopping tours include transportation to and from the starting point, providing a convenient and hassle-free experience for participants. This allows them to focus on the shopping experience without worrying about logistics.

Are There Any Age or Fitness Requirements for the Tours?

Most shopping tours don’t have age or fitness requirements, though some may be better suited for active travelers. It’s a good idea to check with the tour operator to ensure the tour fits your abilities.

Can the Tours Be Customized to Suit Individual Preferences?

Most tour operators allow for customization to suit individual preferences. Guests can often choose the areas they’d like to focus on, the pace of the tour, and even the length of time spent shopping. This flexibility ensures a personalized experience.

What Languages Are the Tour Guides Proficient In?

The tour guides are typically proficient in English, with some also speaking Mandarin, Japanese, and other languages. Customization of the tours to suit individual preferences is often possible, allowing for a more personalized experience.

Are There Any Additional Fees or Charges Not Included in the Tour Price?

Many tour packages may include additional fees or charges not covered in the base price. It’s important to thoroughly review the tour details and inclusions to understand any extra costs before booking.

The Sum Up

Seoul offers a diverse range of shopping experiences, from traditional markets to modern malls. Visitors can explore Gwangjang Market, Namdaemun Market, and Tongin Market, or enjoy the unique atmosphere of the Daehakro theater district. For those interested in cultural attractions, the Gyeongbokgung Palace and DMZ tours are excellent options. With so many choices, there’s something for every shopper and sightseer in this vibrant city.